A Note From The Publisher

 

Left to Right: Charlie Nelson, Publisher;
Marilyn Haas, Creative Director;
Mike Nelson, Associate Publisher

Dear Readers,

It is my pleasure to present to you the 25th Annual Edition of the Guide.

Oh my! How things have changed in those 25 years! The readers we serve, the geographic market we serve, the advertisers we serve have all changed dramatically during that time.

Allow me to reminisce. The magazine was created in 1987 - the brain-child of Cary Evans, President of RMG and Rick Schlosser, VP of Marketing and Sales, Peachtree City Development Corporation – then called PCDC for short. There were no good publications at that time that sang the merits of living in Peachtree City.

The Guide to Peachtree City, as it was originally called, was tightly focused on Peachtree City and its real estate. The main advertisers were in and around Peachtree City. Distribution was by mail to the 5,000 homes and about 12,000 copies that were given out by the PCDC Information Office.

Over those 25 years the magazine has survived by expanding its geographic footprint to cover both Coweta and Fayette Counties. Our publication was one of the first publications to recognize that these two counties constituted a common market. The first big expansion came in 1996 when the title reflected the area to be Guide to Peachtree City and Surrounding Areas. Then we expanded again in 1997 when we became the Guide Covering Coweta & Fayette Counties.

Today the Guide – Covering Coweta- Fayette Counties prints 60,000 copies once a year and copies are available in the company owned rack system throughout both counties all year long.

Our customers’ ads are now coming alive when our readers with Smartphones scan the QR code to quickly access more information about a product or service. The Guide is continuing to lead the way by applying new marketing techniques such as QR codes, YouTube videos, and Google Maps to enhance our ads. We’ve added Apps for your Smartphone, so if you haven’t already downloaded our apps – read about them in this magazine and download them today.

We continue to seek ways in which our “Guide” publications can help to meet the needs of our advertisers and their customers. We hope you enjoy this edition and visit our advertisers – they make it possible for us to provide our publications to you free of charge!

 

Charlie Nelson, Publisher

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